Hello

Clearer decisions. Stronger marketing. A more commercial approach to growth.

 

Your business has ambition. But knowing where to focus, what to invest in and what needs to change isn’t always straightforward.

Perhaps growth has slowed. Your marketing activity isn’t translating into the results you need. Or the strategy, team and ways of working that brought you this far need to evolve.

I work with founders, business leaders and marketing teams to understand what’s holding growth back and build a practical plan to move forward.

Drawing on almost 30 years in senior marketing and commercial leadership, I bring experienced thinking, constructive challenge and clear recommendations to the decisions that matter.

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When you need an experienced perspective

You don’t always need another permanent hire. Sometimes you need someone who can get close to your business, ask the right questions and help you make a consequential decision with confidence.

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My advisory work could be right for you if:

• You’ve reached a growth ceiling and need to understand what will unlock the next stage.

• You have plenty of marketing activity, but lack a clear strategy connecting it to your business objectives.

• You’re deciding where to invest and need a stronger view of the commercial opportunity.

• Your marketing team needs clearer priorities, structure or ways of working.

• You need to demonstrate marketing’s contribution to revenue, profitability and future growth.

• You’re preparing for a launch, a new market or a significant change in direction.

 

Where I can help

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Commercial strategy and growth planning

Understand where growth can come from and which opportunities deserve your attention.

Together, we can examine your customers, proposition, pricing, routes to market and existing performance, then turn that understanding into focused priorities and a practical growth plan.

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Positioning, brand and go-to-market

Get clear on who you’re for, why customers should choose you and how you’ll reach them.

From sharpening your positioning to planning a launch or entering a new market, I help connect brand decisions with customer demand and commercial opportunity.

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Marketing effectiveness and commercial impact

Build a clearer connection between what marketing does and what the business needs.

I help you assess investment, define meaningful measures and strengthen the way marketing performance is interpreted and communicated so leadership can make better decisions about what to continue, change or scale.

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Marketing teams and ways of working

Build a marketing function equipped for your next stage.

This can include team structure, capability gaps, planning, governance and decision-making. The aim is to give your people clearer ownership and priorities, with ways of working that support effective delivery.

 

Practical support, shaped around your business

 

Focused advisory day

Dedicated time to work through a specific challenge or opportunity.

We agree the focus in advance, explore the decisions you need to make and capture clear recommendations and next steps.

 

Defined advisory project

Support for a particular piece of work, such as a growth strategy, positioning review, go-to-market plan or marketing team design.

We agree the scope, outputs and timing at the outset, so you know what the work will deliver.

 

Ongoing strategic advisory

Regular access to an experienced strategic partner as your business evolves.

I work alongside you and your team to challenge assumptions, review progress and support important decisions—with a cadence shaped around your needs.

 

Big-brand experience. Advice that fits your business.

My experience spans organisations including O2, RBS, Veygo by Admiral and Tate & Lyle, across sectors with very different customers, business models and growth challenges.

That breadth helps me look beyond individual campaigns to the wider commercial picture.

I bring the discipline of experienced marketing leadership, adapted to your resources, ambitions and stage of growth. You’ll leave with recommendations you understand, priorities you can act on and a clearer rationale for your decisions.

 

Advisory or coaching?

Advisory brings my experience directly into the business challenge: assessing the situation, developing recommendations and helping shape the way forward.

Coaching focuses on developing your thinking, confidence and leadership as you navigate those challenges yourself.

Some engagements benefit from both. We can discuss the balance that would be most useful for you.

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Your investment

Advisory engagements are priced according to the scope, level of involvement and duration.

Following an initial conversation, you’ll receive a proposal setting out the recommended approach, deliverables, timing and fee.

 

Let’s talk about what needs to change

You don’t need to arrive with a finished brief.

Bring the challenge, the opportunity or the decision you’re finding difficult. We’ll discuss where your business is now, what you want to achieve and whether my support is the right fit.

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