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COACHING FOR YOUR NEXT LEVEL OF GROWTH AND LEADERSHIP

Commercial clarity, experienced challenge and practical support for marketing leaders, founders and ambitious teams.

The next stage of growth rarely requires more activity.

It requires better decisions, clearer priorities and the confidence to lead differently.

I work with founders, senior marketing leaders and marketing teams at important transition points - when the expectations have changed, the business has become more complex or the approaches that brought them this far will not take them where they want to go next.

My coaching combines nearly 30 years of senior commercial and marketing leadership with structured thinking, practical frameworks and honest challenge.

This is not generic coaching built around motivation and accountability alone.

It is commercially grounded coaching from someone who understands the realities of ambitious targets, demanding stakeholders, significant budgets and responsibility for business results.

Founders & Entrepreneurs preparing to scale

Your business has grown. Now the way you lead it needs to grow too.

You have built a successful business through passion, instinct, determination and an enormous amount of personal effort.

But perhaps growth has started to plateau. The business has become more complex, the opportunities are harder to prioritise and too many decisions still depend on you.

You may know the business needs to change, but not yet have clarity about what that change should look like.

Should you invest more in marketing? Adjust your pricing? Find a new audience or route to market? Strengthen the team? Improve retention? Focus on margin rather than simply pursuing more revenue?

The problem is rarely a lack of ideas.

It is knowing which opportunity deserves your attention and having the confidence to commit time, money and resources to it.

My role is not to tell you how to run the business you created.

It is to bring the commercial experience, perspective and constructive challenge that help you understand what is really happening, identify the right priorities and make better decisions about the next stage.

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Coaching can help you:

·       Break through a growth ceiling

·       Clarify your ambition and route to scale

·       Identify what is genuinely driving or limiting growth

·       Decide which commercial lever to pull next

·       Strengthen your positioning, pricing and customer proposition

·       Make more confident marketing investment decisions

·       Understand the numbers that should guide the business

·       Move from reactive activity to focused execution

·       Build a business that is less dependent on the founder

·       Develop from business owner into a more confident CEO 

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My Approach
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Marketing leaders and teams needing to demonstrate commercial impact.

Brilliant marketing should not be lost in translation.

Most marketing teams are highly capable.

They understand their channels, campaigns, customers and performance data. They work hard, deliver consistently and can explain what happened within the marketing function.

But their work is not always landing across the wider organisation.

Campaign metrics are being reported, but the commercial story remains unclear. Senior stakeholders hear about impressions, engagement, leads and conversion rates, but cannot easily see the connection to revenue, margin, pipeline, customer value or business growth.

The issue is not necessarily the quality of the marketing.

It is the team’s ability to translate marketing performance into the language of the business.

I coach and train marketing leaders and teams to think more commercially, connect their activity to organisational priorities and communicate their contribution with greater confidence and credibility.

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Coaching and team development can help you:

·       Connect marketing objectives to business and commercial                      objectives

·       Move from reporting marketing activity to explaining business                  impact

·       Identify the metrics that matter to different stakeholders

·       Build more commercially meaningful dashboards and reporting

·       Explain the relationship between brand investment and financial              performance

·       Make stronger investment cases for marketing

·       Improve relationships with finance, sales, product and senior                  leadership

·       Strengthen strategic thinking across the marketing function

·       Help team members understand how their individual work                      contributes to growth

·       Build confidence when presenting results to boards and                    executive teams

Investment

All pricing excludes VAT and bespoke coaching packages can be arranged based on requirements.

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The Sprint

A 3 month sprint, including 4 x 60min, one to one coaching calls per month (12 sessions) = £4200. 

This can be adapted as required. 

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The Accelerater

A 6 month program, including 4 x 60min, one to one coaching calls per month (24 sessions) = £8400. 

This can be adapted as required and extended to a 12 month on request. 

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Team Coaching

This can be delivered in person, online or as a self serve licensed digital course. Investment is bespoke to requirements. Book a call to discuss. 

© 2026 by Melanie Hunter Yell. Powered and secured by Wix

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