Big brand thinking. Built for scaling businesses.
A seven-week coaching programme for ambitious founders who have built a successful business and now need a clearer, more commercially grounded strategy to take it to the next level.
Learn how to identify the right growth opportunities, make more confident investment decisions and build a business that can scale beyond instinct, hustle and founder dependency.
Next cohort begins: January 2027
Seven weeks | Weekly expert-led training | Live group coaching | Practical tools and workbooks | Bonus courses.
You've built a good business.
Now you need a proven system to scale it.
You have a strong product.
You have customers.
You have already achieved more than most people ever will.
You have probably built the business through a combination of passion, instinct, determination and a great deal of hard work.
But the business is becoming more complex.
There are more decisions to make, more opportunities competing for your attention and more pressure to invest in the right things.
Should you spend more on marketing? Change your pricing? Launch another product? Find a new sales channel? Improve conversion? Focus on acquiring more customers or get more value from the customers you already have?
You are not short of ideas or activity.
The challenge is knowing which growth lever to pull next.
When hard work stops being a growth strategy.
Many successful founders reach a point where the methods that built the business can no longer take it forward.
Revenue may have become unpredictable or started to plateau.
Marketing activity is increasing, but it is difficult to see what is genuinely producing a return.
You know you need to invest in growth, but you don’t have enough confidence in the numbers to know where that investment should go.
The business may be generating more revenue, but it isn’t necessarily becoming easier, more profitable or less dependent on you.
From the outside, it looks successful.
On the inside, you are still holding too much of it together.
This does not mean you have done anything wrong.
It means your business has reached the point where it needs more than founder instinct. It needs a commercial growth system.
Introducing the
Big Brand Growth System
Big brands do not grow through a collection of disconnected marketing activities.
They understand the market they are operating in. They choose the customers they want to win.
They build strong propositions, make deliberate pricing decisions and understand how brand, acquisition, conversion and retention work together.
They set clear objectives, measure the right numbers and focus their investment on the opportunities most likely to move the business forward.
The Big Brand Growth System translates that commercial thinking into a practical framework for ambitious founder-led businesses.
You do not need a corporate-sized team or marketing budget.
You need the clarity to understand what matters, the confidence to make better decisions and a system that helps you turn ambition into action.
Over seven weeks, you will examine every major component of your growth engine and build a focused strategy for your next stage.
Seven week curriculum
Size your ambition. Understand where you are going and whether the opportunity can support it.
You will leave with: a clearly defined commercial ambition and a set of meaningful measures to keep the business on track.
Week 1
Week 2
Choose your customer and own you positioning. Stop trying to appeal to everyone and become more relevant to the customers who matter.
You will leave with: a clearly defined priority customer and a stronger, more commercially relevant position in the market.
Week 3
Build an offer, your customer wants to buy. Strengthen your proposition, pricing and profitability.
You will leave with: a clearer proposition and a more commercially confident approach to pricing and value.
Week 4
Build a brand people choose. Make your brand a commercial growth asset not simply a visual identity.
You will leave with: a clearer brand strategy designed to improve recognition, trust, preference and commercial performance.
Week 5
Find and convert your ideal customers. Choose the right channels and turn attention into profitable demand.
You will leave with: a clearer channel strategy and a practical plan to acquire and convert customers more efficiently.
Week 6
Keep customers and create fans. Build more profitable growth from the customers you have already won.
You will leave with: a customer growth plan designed to improve retention, lifetime value, advocacy and recurring revenue.
Week 7
Build the growth operating system. Turn your strategy into a business that can execute and scale. A growth strategy only creates value when the business can deliver it consistently.
You will leave with: a practical 90-day growth plan and an operating system to help you execute it.
This programme is for you if:
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You run an established product, e-commerce, subscription or consumer-led business
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You have already proved that customers want what you sell
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Your business is generating revenue, but growth has become inconsistent or harder to predict
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You have reached your current position through instinct and determination, but now need a more systematic approach
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You are investing or preparing to invest in marketing and want greater confidence about where the money should go
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You feel pulled between too many opportunities and need clearer priorities
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You want to understand the commercial mechanics of your business rather than outsource every decision
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You are ready to move from founder-led hustle to CEO-level leadership
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You are ambitious about growth and prepared to engage seriously with the numbers
This programme is particularly relevant to founders of physical-product, retail, e-commerce, subscription and B2C SaaS businesses.
Participants will typically be running businesses with approximately £250,000 to £2 million in annual revenue, although stage, ambition and readiness matter more than an exact number.
What's included:
•Seven structured Big Brand Growth System modules
•Weekly live group coaching and mentoring with Melanie
•Practical exercises connected directly to your business
•Workbooks, frameworks and commercial planning tools
•Calculators to help you understand key growth metrics
•The opportunity to ask questions and apply the principles to your specific circumstances
•A complete 90-day growth plan by the end of the programme
Get Early Access
Join the Priority List for first access, launch updates and an exclusive early-booking bonus.
Remember there will only be 10 spaces on the first cohort!
FREQUENTLY ASKED QUESTIONS
Do I need a marketing background?
No. The programme is designed for founders and business owners, not professional marketers.Everything is explained clearly and applied to practical business decisions. You do, however, need to be willing to engage with your numbers and think seriously about how your business grows.
Is this suitable for a service business?
The programme is designed primarily for product, e-commerce, subscription and consumer-led businesses. Some principles will apply to service businesses, but the examples and commercial models will be most relevant to businesses selling a repeatable product or proposition.
Is this a marketing course?
Yes and No. Marketing is an important part of the programme, but the focus is commercial growth. We will examine market opportunity, customers, positioning, pricing, brand, acquisition, conversion, retention, customer value and the operating structure required to scale.
How much time should I allow each week?
You should plan to attend the weekly coaching session and allow approximately 1-2 hours to work through the module and apply it to your business. This is designed to create action, not simply add more content to your to-do list.
What is the investment cost?
The investment is £2,450 and can be paid via credit or debit card. Instalments can be arranged on request.
What if my business is smaller or larger than the suggested revenue range?
The £250,000 to £2 million range is a guide, not a strict requirement.The programme is most valuable when you have an established offer, real customers and enough trading history to understand what is and is not working.
Will I receive individual feedback?
The live group coaching sessions give you the opportunity to ask questions and explore how the principles apply to your business.
What happens after I register?
You will receive confirmation of your place, access instructions and details of anything you need to prepare before the first session.